Boden (2001) ''Superbrides': Wedding Consumer Culture
and the Construction of Bridal Identity'
Sociological Research Online, vol. 6, no. 1, <http://www.socresonline.org.uk/6/1/boden.html>
To cite articles published in Sociological Research Online, please reference the above information and include paragraph numbers if necessary
Received: 1/2/2001 Accepted: 27/4/2001 Published: 19-04-2001
I'd always dreamt of looking like a bird in a gilded cage on my wedding day.
(chirped by 'Sophie', a real-life bride, Brides and Setting Up Home pg. 173)
...a ritual of transformation that involves not only a change in marital status but also a heightened state of consciousness ('love' 'romance' 'the most special day of our lives')
Figure 1 - Front cover of Wedding Day, Millennium Issue November 1999.
Figure 2 - Front Cover of Bliss For Brides, June/July 1999.
Figure 3 - Front cover of Bride and Groom, Spring 1999.
Figure 4 - Front Cover of You and Your Wedding, May/June 1999.
Figure 5 - Front cover of Wedding and Home, June/July 1999.
Figure 6 - Front cover of Brides, May/June 1999.
2 It is worth mentioning at this point that more and more couples are creating their own wedding websites, showing that weddings are not only becoming tied into consumer culture but also new communication technologies. See, for example, <http://www.mikedownes.cwc.n et>,< http://www.brightlightcity.co.uk> or <http://www.photobox.co.uk> (click on 'public albums' then 'weddings').
3Estimates from You and Your Wedding magazine quoted in The Guardian (May 18th 2000). A recent article in The Times (February 15th 2001) similarly suggests that couples will spend an average of just over £13,000 on their big day.
4See, for instance, <http://www.confetti.co.uk>, <http://www.weddingguide.co.uk > or < http://www.theweddingdirectory.co.uk>
5 I am indebted to Simon J. Williams for many useful discussions on mind/body, reason/emotion dualities. For a comprehensive overview of the sociological understanding of emotions and beyond see his 'Emotion and Social Theory' (2001) London: Sage.
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