Jane McKie (1996) 'Is Democracy
at the Heart of IT? Commercial Perceptions of Technology'
Sociological Research Online, vol. 1, no. 4, <http://www.socresonline.org.uk/1/4/1.html>
To cite from articles published in Sociological Research Online, please reference the above information and include paragraph numbers if necessary
Received: 1/10/96 Accepted: 9/12/96 Published: 23/12/96
Figure 1 (72k)
Magnetic storage offers no three-dimensional cues for physical bodies, so we must develop our own internally imaged sense of the data topology. This inner map we make for ourselves, plus the layout of the software, is cyberspace. (Heim, 1991: p. 31).
Microsoft® Office is more than just the world's best- selling family of business software. It is a tool of massive social change.
That's because it's empowering people to do all sorts of things they never dreamed were possible. For instance, with Microsoft Excel, an idea guy can now make sense of numbers. With PowerPoint®, the number-crunchers have more convincing ways to express themselves. With Word, a sculptor can craft a compelling argument for a grant. And so on. What you are good at no longer limits what you can accomplish.
And if there's something you wish to do that you can't figure out even with our IntelliSenseTM technology and built-in product help, we have people waiting to solve your problem for no extra charge by phone.
This is the ultimate democracy.
This is our goal: no starving artists, no artless business people.
Figure 2 (182k)
Electronically mediated communication to some degree supplements existing forms of sociability but to another extent substitutes for them. New and unrecognizable modes of community are in the process of formation and it is difficult to discern exactly how these will contribute to or detract from postmodern politics. (1990: p. 154)
Figure 3 (65k)
Figure 4 (143k)
Is Microsoft® Office so extraordinary that it can actually help someone love their job? That depends.
Would you enjoy your work more if you could get people to take your ideas more seriously? Since Office seamlessly brings together top applications like Excel, Word, PowerPoint® and Mail, to name a few, it can certainly help you do that. You can analyze sales trends in Microsoft Excel, write a report about them in Word, turn it into a snappy presentation in PowerPoint and distribute your findings throughout the organization in Mail. All at your computer. All before lunch. And with Office's IntelliSenseTM technology, many routine tasks can become automatic with a single click of a mouse.
If that kind of job change sounds appealing, we can make the process even easier with Business Source, a free software hotline to help you make the transition to Office. Just call 1-800-607-6872 to get started. It's one more reason Office is the world's best- selling family of business software.
Because it doesn't just get the job done. It actually helps people enjoy the process.
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