
It is BSA policy that anti-sexist language should be used in its journals, in conference papers and in the delivery of such papers at conferences and so on. These guidelines are intended to assist BSA members in avoiding sexist language by sensitising people to some of the forms it takes and by suggesting anti-sexist alternatives. They will help readers to consider the extent to which and the ways in which we either challenge and reproduce inaccurate, sexist and heterosexist assumptions in our work. Teachers and student of sociology, as well as authors, may find the guidelines useful.
'He/Man' Language
| SEXIST | ANTI-SEXIST |
| Man/Mankind | Person, People, Human Beings |
| Mankind | Men And Women, Humanity, Humankind |
When references to both sexes is intended, a large number of phrases use the word man or other masculine equivalents (e.g., 'father') and a large number of nouns use the suffix 'man', thereby excluding women from the picture we present of the world. These should be replaced by more precise non-sex-referent alternatives as listed below:
| SEXIST | ANTI-SEXIST |
| The Man In The Street | People In General |
| Layman | Lay Person |
| Man-Made | Synthetic, Artificial, Manufactured |
| The Rights Of Man | Peoples'/Citizens' Rights; |
| Chairman | Chairperson, Chair |
| Foreman | Supervisor |
| Manpower | Workforce, Staff, Labour Power |
| Craftsman/Men | Craftsperson/People |
| Manning | Staffing, Working, Running |
| To A Man | Everyone, Unanimously, Without Exception |
| Manhours | Workhours |
| The Working Man | Worker, Working People |
| Models Of Man | Models Of The Person |
| One Man Show | One Person Show |
| Policeman/Fireman | Police Officer/Fire-Fighter |
| Forefathers | Ancestors |
| Founding Fathers | Founders |
| Old Masters | Classic Art/Artists |
| Masterful | Domineering; Very Skilful |
| Master Copy | Top Copy/Original |
| Dear Sirs | Dear Sir/Madam |
The 'generic' 'man' is often accompanied by the 'generic' 'he'. The 'generic he' should be avoided. Both feminine and masculine pronouns can be used where appropriate: he/she, s/he, his/her, etc. Alternative strategies include (a) the use of the plural and (b) the omission of third person pronouns entirely:
SEXIST: Each respondent was asked whether he wished to participate in the survey.
ANTI-SEXIST: Respondents were asked whether they wished to participate in the survey.
SEXIST: The child should be given ample time to familiarise himself with the test material.
ANTI-SEXIST: Ample time should be allowed for the child to become familiar with the test material.
Sexist language, apart from being offensive, may also mislead the reader, since it is frequently ambiguous. For example, the use of 'he/man' language in a discussion about people, be they workers, the elderly or 'untouchables' may suggest that the circumstances of the whole group are under consideration until statements like the following make it clear that the group or the people are in fact men only: "hardly a week goes by without an 'untouchable' is murdered or his house is burned or his wife is raped".
When by 'he', 'men', etc. you do actually mean only men, it is advisable to make this explicit. 'Male managers' or 'men executives' is less ambiguous than 'businessmen' which is either used 'generically' or with the implicit assumption that all business personnel are male. Such careful, anti-sexist use of language helps in avoiding the mistake of referring to, e.g., 'managers and their wives'. Women managers do not have wives!
'Ladies', 'Girls' and Women
Heterosexism